“If you aren’t the lead dog the scenery never changes.” It’s easy for some leaders to convince themselves that running a close second is good enough. These are often the same people who “play not to lose” instead of “playing to win.” Being a fast follower…following a trail cut by someone else…oftentimes feels safer, less risky.
One of the biggest flaws in this logic is the impact it has on your company’s culture. If you take a conservative, risk-adverse approach to attacking the market, rest assured that your people will do the same. Regardless of what you may say, it’s your actions that drive your culture. It may feel safe if you aren’t leading the pack, or trying to lead, but it will eventually prove to be a false sense of security.
Be bold and push the envelope as you enter this new year. Change the scenery by charting a different course than your competitors are taking. Create a culture that builds trust and celebrates exceptionalism. Don’t worry that you may veer off course…remember, you are cutting the trail that others will try to follow.
Be intentional about it…
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