Creating a culture where employees are inspired and motivated to exceed performance goals is a critical opportunity for business leaders. Recent research supports the significant role of coaching in creating this culture of engagement and high performance. Bersin & Associates recently reported organizations whose senior leaders “very frequently” make an effort to coach others have 21% higher business results. The research also revealed organizations that effectively prepare managers to coach are 130% more likely to realize stronger business results and are 33% better at engaging employees.
Organizations are focusing their efforts on building a coaching culture that extends beyond any one manager and is dedicated to helping employees develop fully; that accelerates the
capability of high potentials more quickly; and that supports effective communication, collaboration, trust and commitment to results.
The role of the “coaching manager” at every level is proving to be critical.
Training all levels of leadership to be effective coaches for their employees puts vital skills into their hands that immediately impacts their ability to inspire excellence in others, initiate impactful conversations, achieve potential, retain and engage top talent and shift the culture of the organization overall. Taking steps to create and sustain a coaching culture builds upon the strengths of all employees and supports a more strategic level of function. After all, it’s about enabling and facilitating growth and excellence in performance.
If your organization needs to create a culture that embraces development and support of others, is sluggish in motivating employees to achieve goals, struggles with poor or low employee performance and/or engagement, or needs to develop all leaders and high potentials to drive organizational performance, creating a coaching culture may be the right solution.